Elevate Rock School
Doubling Volume, Cutting Costs
How we built a scalable growth engine for a multi-location music franchise, doubling lead volume while reducing costs.
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The Challenge
A multi-location music education franchise was spending significantly but seeing stalled growth. Agency fatigue, operational drag, and opaque reporting were holding them back.
Stalled Growth & High Burn
Despite high retainer fees, the franchise owners were doing the heavy lifting. Growth had flatlined, and the previous agency relationship had deteriorated due to a pattern of overpromising and underdelivering.
Operational Friction
Owners were spending more time managing marketing than running their schools, leading to burnout and inefficiency.
Unsustainable CAC
Averaging just 3 opportunities per week with a high Customer Acquisition Cost of $245.35.
The "Black Box" Problem
They struggled to see exactly which locations were performing. Data was fragmented, and attribution was a guessing game.
High Volume. High Value.
By fixing the foundation and automating the flow, we turned a stagnant account into a predictable revenue engine.
Volume Exploded
We scaled from ~4.5 leads to 9 qualified opportunities per week per location. A massive influx of potential students.
Efficiency Improved
We lowered the CAC from $245.35 to $158.04. Saving nearly $90 on every new student acquisition.
Profitable Scale
Quality remained high. We achieved a massive 18x LTV:CAC ratio, proving the system builds long-term revenue.
The Infrastructure
We didn't just take over the ad account; we integrated with their team to rebuild the entire acquisition ecosystem.
Forensic Tracking & Foundation
We moved away from fragile browser-based tracking to a "loss-proof" data setup.
- Server-Side Precision (CAPI)
- Custom Analytics Attribution
- High-Conversion Landing Page Architecture
Lead Sources
90-day breakdown by platform
Trust-Based Content Strategy
We shifted the creative strategy from generic ads to high-trust storytelling.
- Teacher Interviews & Testimonials
- Full Funnel Nurture Sequences
- Value-First Ad Creative
Automation & Operational Relief
To solve the "time spent" problem, we built a system that works without owner intervention.
- Direct Automated Tour Bookings
- Instant SMS/Email Follow-up Flows
- Zero-Touch Scheduling
Form Submitted
Lead captures form submission
Free Lesson & Tour Booked
Automated scheduling system
Day of Reminders
SMS & email notifications
Follow-up
Post-visit nurture sequence
Enrolled
Conversion tracked & confirmed
An Extension of Your Team
Real growth requires constant attention. We don't just "set and forget." We provide the proactive management needed to ensure the system never grows stale.
Weekly Optimization
We perform deep-dive analytics reviews every single week. We don't wait for monthly reports to spot trends; we catch them in real-time.
- Creative Refreshes
- Bid Management
- Audience Rotation
Proactive Management
We monitor platform changes and market trends so you don't have to. Our team continuously adjusts offers and copy to keep your account performing at peak levels.
- Performance Monitoring
- Offer Testing
- Platform Updates
