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Your 10X Growth Partner

We build, launch, and optimize growth engines that help you reach your CAC:LTV goals.

42%

Average CAC reduction

$826,982,024

Ad Spend Analyzed

63%

Average increase in CR

Problem solvers

Growth experts that deliver solutions to your biggest growth headaches

OmniSpark is a full-service marketing agency that helps startups and well-established companies achieve rapid and sustainable growth.

Common cases we solve:

  • Lead generation

  • Conversion rate optimization

  • Improve CAC:LTV

  • Starting + scaling channels

  • Diversifying traffic

  • Content creation

  • Omni-channel campaigns

  • Paid channels

  • Growth hacking on a budget

Who we help

From pre-seed to Series C - we've got you covered

Our omni-channel capabilities give us the flexibility to meet our clients where they are.

We're here to form long-term partnerships, which could look like us operating as a fractional marketing team, consultants, or extension of your revenue team.

"I feel like they're a part of our founding team because unlike past agencies they actually care about our success. Not just getting paid."

- Amanda, Co-Founder of TYME

Growth partners that deliver results

Based on your specific needs and initiatives we'll create a unique growth engine using a combination of growth functions...

Paid Media

  • Omni-channel Campaigns

  • Single Channel Campaigns

  • Affiliate Development + Management

  • Pixel/Event Setup

  • Retargeting

  • Creator/Athlete Partnerships

  • Streaming Sponsorships

Creative

  • Performance Creatives

  • Organic Creatives

  • Content Repurposing

  • User Generated Content

  • Video Editing

  • Social Media Management

  • SEO Content Creation

  • Landing Page Optimization

Consulting

  • Content Strategy

  • Partnership Strategy

  • GTM Strategy

  • General Marketing Strategy

  • Full-funnel Audit

  • Social Media Audit

  • Ad Channel Audit

  • ICP/Persona Development

Channels

Meta

Google

Youtube

TikTok

LinkedIn

More

Why OmniSpark

The edge

cost center < profit center

Others

  • Single channel - running ads on one platform with the classic set and forget model.

  • Ad Managers' Limitations - The era of forced simplicity in ad setup demands more than just an ad manager.

  • Another Number - Agencies that aim to service a large number of clients simultaneously may compromise the depth of their involvement and the quality of their service.

  • Static - traditional models may employ static, set-and-forget strategies that lack the adaptability needed in today's dynamic digital landscape.

OmniSpark

  • Omni-channel - Our campaigns work together across channels maximizing reach and conversions.

  • Creative + Analytic Driven - we help brands stand out by placing the focus on creatives and analytics.

  • Collaborative + Adaptable - Operating in sync with the fast-paced, high-intensity world of startups, we limit our clientele to seven at a time, ensuring personalized, collaborative, and adaptable strategies for optimal growth.

  • Innovative - strategies that evolve with market trends and client needs, ensuring campaigns stay innovative and effective.

The trusted growth partner for pioneers

Over the past 3 months OmniSpark has really helped us reach that next stage. It almost feels like we have an in-house marketing team, we just don't have those headaches.

- Aaron

Founder of Healthcare Management SaaS

Really helped us scale our advertising campaigns. We've reached the point where they handle everything, all we have to do is approve the weekly plan. Easy to work with.

- Mike

Owner of Golf Supply Brand

blog image

Is TikTok Shop Actually Ruining Creators Account's?

February 03, 20243 min read

For the last 5-6 months the TikTok shop has taken over the affiliate e-commerce industry. Giving brands easy access to content creators and their audience, specifically Gen-Z consumers.

Which has paid off tremendously generating around $20 billion in revenue for brands (Sellers) in 2023. 

Apart from brands reaping the rewards, creators have used affiliate and sponsorship deals to monetize their audience.

But it’s not all sunshine and rainbows…

Unfortunately for TikTok they actually saw a $500 million loss in 2023 with the shop, but that is to be expected with their incentives and deals to build trust in the initiative.

Another group that the shop is hurting is actually creators who have become affiliates.

But how are they losing out in a situation where it is easier than ever to monetize their audience? 


They’re losing their audience. 

This is because their content is becoming so salesy their account essentially becomes a series of advertisements for their Sellers.

Attention is at a premium, no one wants to watch ads all day.

“YOU HAVE to try this new app”

“OMG this fragrance will change your life” 

“YOU NEED TO BUY THIS DESK”

If you haven’t built an audience by posting advertising content like that then your views will suffer.

Sure it’s okay to create this content once in a while, but if you stray too far away from your original successful niche/style your audience becomes uninterested.

And that’s what is happening today.

Creators AND brands who have not had access to these opportunities overindulge - leading to a loss of audience and brands lose their brand voice with the wrong creator partnerships.

We’ve talked to a few creators who have made $25-75K in affiliate commission after posting consistently for brands through the TikTok shop.

But now their organic content is tanking - views and engagement are at all time lows.

Still a couple thousand dollars richer (not a bad payday) but their account with a real audience has a lifetime value worth much more than a quick $75K in the long run.


So what can creators do to have the perfect balance of brand deals and original content to make money and not cut ties with their audience?

Easy answer is there is no formula - it will depend on the creator’s niche, audience, and original content.

The best thing to do is to create authentic content similar to your original posts that features brands in it.

The McFarlands do it really well here with their Home Depot ad :

Custom HTML/CSS/JAVASCRIPT




If you go through their page they also have a really good  ratio of authentic content to promotional posts.

The ratio we suggest is 5:1 authentic/original content : advertisements. It does vary but this is a safe ratio even if the promotional post is bland.

As a creator it’s important to only work with brands that your audience will benefit from the introduction and actually appreciate you sharing it with them.

General rule of thumb:
If you can pick a random follower and feel comfortable recommending the brand’s product then it’s a good deal.

The same goes for brands:
Only work with creators who you would feel comfortable being the sole face of your brand.

TikTokTikTok ShopTikTik Shop AffiliatesTikTok Creators
Back to Blog
blog image

Is TikTok Shop Actually Ruining Creators Account's?

February 03, 20243 min read

For the last 5-6 months the TikTok shop has taken over the affiliate e-commerce industry. Giving brands easy access to content creators and their audience, specifically Gen-Z consumers.

Which has paid off tremendously generating around $20 billion in revenue for brands (Sellers) in 2023. 

Apart from brands reaping the rewards, creators have used affiliate and sponsorship deals to monetize their audience.

But it’s not all sunshine and rainbows…

Unfortunately for TikTok they actually saw a $500 million loss in 2023 with the shop, but that is to be expected with their incentives and deals to build trust in the initiative.

Another group that the shop is hurting is actually creators who have become affiliates.

But how are they losing out in a situation where it is easier than ever to monetize their audience? 


They’re losing their audience. 

This is because their content is becoming so salesy their account essentially becomes a series of advertisements for their Sellers.

Attention is at a premium, no one wants to watch ads all day.

“YOU HAVE to try this new app”

“OMG this fragrance will change your life” 

“YOU NEED TO BUY THIS DESK”

If you haven’t built an audience by posting advertising content like that then your views will suffer.

Sure it’s okay to create this content once in a while, but if you stray too far away from your original successful niche/style your audience becomes uninterested.

And that’s what is happening today.

Creators AND brands who have not had access to these opportunities overindulge - leading to a loss of audience and brands lose their brand voice with the wrong creator partnerships.

We’ve talked to a few creators who have made $25-75K in affiliate commission after posting consistently for brands through the TikTok shop.

But now their organic content is tanking - views and engagement are at all time lows.

Still a couple thousand dollars richer (not a bad payday) but their account with a real audience has a lifetime value worth much more than a quick $75K in the long run.


So what can creators do to have the perfect balance of brand deals and original content to make money and not cut ties with their audience?

Easy answer is there is no formula - it will depend on the creator’s niche, audience, and original content.

The best thing to do is to create authentic content similar to your original posts that features brands in it.

The McFarlands do it really well here with their Home Depot ad :

Custom HTML/CSS/JAVASCRIPT




If you go through their page they also have a really good  ratio of authentic content to promotional posts.

The ratio we suggest is 5:1 authentic/original content : advertisements. It does vary but this is a safe ratio even if the promotional post is bland.

As a creator it’s important to only work with brands that your audience will benefit from the introduction and actually appreciate you sharing it with them.

General rule of thumb:
If you can pick a random follower and feel comfortable recommending the brand’s product then it’s a good deal.

The same goes for brands:
Only work with creators who you would feel comfortable being the sole face of your brand.

TikTokTikTok ShopTikTik Shop AffiliatesTikTok Creators
Back to Blog

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