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Growth engines for business builders

Your 10X Growth Partner

We build, launch, and optimize growth engines that help you reach your CAC:LTV goals.

42%

Average CAC reduction

$826,982,024

Ad Spend Analyzed

63%

Average increase in CR

Problem solvers

Growth experts that deliver solutions to your biggest growth headaches

OmniSpark is a full-service marketing agency that helps startups and well-established companies achieve rapid and sustainable growth.

Common cases we solve:

  • Lead generation

  • Conversion rate optimization

  • Improve CAC:LTV

  • Starting + scaling channels

  • Diversifying traffic

  • Content creation

  • Omni-channel campaigns

  • Paid channels

  • Growth hacking on a budget

Who we help

From pre-seed to Series C - we've got you covered

Our omni-channel capabilities give us the flexibility to meet our clients where they are.

We're here to form long-term partnerships, which could look like us operating as a fractional marketing team, consultants, or extension of your revenue team.

"I feel like they're a part of our founding team because unlike past agencies they actually care about our success. Not just getting paid."

- Amanda, Co-Founder of TYME

Growth partners that deliver results

Based on your specific needs and initiatives we'll create a unique growth engine using a combination of growth functions...

Paid Media

  • Omni-channel Campaigns

  • Single Channel Campaigns

  • Affiliate Development + Management

  • Pixel/Event Setup

  • Retargeting

  • Creator/Athlete Partnerships

  • Streaming Sponsorships

Creative

  • Performance Creatives

  • Organic Creatives

  • Content Repurposing

  • User Generated Content

  • Video Editing

  • Social Media Management

  • SEO Content Creation

  • Landing Page Optimization

Consulting

  • Content Strategy

  • Partnership Strategy

  • GTM Strategy

  • General Marketing Strategy

  • Full-funnel Audit

  • Social Media Audit

  • Ad Channel Audit

  • ICP/Persona Development

Channels

Meta

Google

Youtube

TikTok

LinkedIn

More

Why OmniSpark

The edge

cost center < profit center

Others

  • Single channel - running ads on one platform with the classic set and forget model.

  • Ad Managers' Limitations - The era of forced simplicity in ad setup demands more than just an ad manager.

  • Another Number - Agencies that aim to service a large number of clients simultaneously may compromise the depth of their involvement and the quality of their service.

  • Static - traditional models may employ static, set-and-forget strategies that lack the adaptability needed in today's dynamic digital landscape.

OmniSpark

  • Omni-channel - Our campaigns work together across channels maximizing reach and conversions.

  • Creative + Analytic Driven - we help brands stand out by placing the focus on creatives and analytics.

  • Collaborative + Adaptable - Operating in sync with the fast-paced, high-intensity world of startups, we limit our clientele to seven at a time, ensuring personalized, collaborative, and adaptable strategies for optimal growth.

  • Innovative - strategies that evolve with market trends and client needs, ensuring campaigns stay innovative and effective.

The trusted growth partner for pioneers

Over the past 3 months OmniSpark has really helped us reach that next stage. It almost feels like we have an in-house marketing team, we just don't have those headaches.

- Aaron

Founder of Healthcare Management SaaS

Really helped us scale our advertising campaigns. We've reached the point where they handle everything, all we have to do is approve the weekly plan. Easy to work with.

- Mike

Owner of Golf Supply Brand

blog image

Taylor Swift Steals the Show: Cetaphil's Super Bowl Ad Soars with Heart and Sales Power

February 09, 20242 min read

Forget the pigskin and the halftime show, the real MVP of Super Bowl LVIII might just be a gentle cleanser: Cetaphil. Their ad, featuring a heart-warming narrative laced with clever allusions to Taylor Swift and Travis Kelce, has become an instant contender for the title of "most memorable."

Emotional Resonance on Point: The ad beautifully captures the bittersweet struggle of a father trying to connect with his daughter over football. Their disconnect feels genuine, making the moment a Swiftie enters the scene (wink, wink) all the more heartwarming. The subtle soundtrack choice and the daughter's reaction perfectly convey the unifying power of shared passions, even if those passions seem worlds apart.

Relatability Reigns Supreme: This isn't just a story about two fans; it's a story about the yearning for connection across generations and divides. The father's initial struggle resonates with anyone who's ever tried to bridge a gap with a loved one, while the daughter's excitement upon recognizing her idol reflects the thrill of shared fandom. It's a relatable tapestry woven with humor and tenderness.

The Swift Effect Strikes Again: Cetaphil masterfully leverages the Taylor Swift/Travis Kelce phenomenon without ever uttering their names. The red #89 jersey hints at both Kelce's number and Swift's iconic album, the ever-present #13 nods to her lucky number, and the Swiftie bracelets are a playful giveaway for any fan in the know. This clever approach avoids blatant product placement while still generating undeniable buzz among its target audience.

Viral Success Already Brewing: Pre-game hype for this ad is palpable. Millions of views on TikTok and online chatter paint a picture of a campaign that's resonating with viewers even before kickoff. The Swift/Kelce craze might be at its peak, but Cetaphil has tapped into something bigger: the universal desire for connection and the unifying power of shared passions.

Beyond the Buzz: But is it all just hype? That's the question of the hour. While some might argue the trend has reached its saturation point, others see it as a harmless celebration of shared interests. Ultimately, the ad's effectiveness lies in its ability to stir emotions, ignite conversations, and perhaps even encourage some quality father-daughter bonding time (football game or not).

The Gauntlet is Thrown: Cetaphil has set the bar high with this emotionally charged and cleverly executed ad. Whether other brands choose to ride the Swift wave or carve their own paths, one thing's for sure: Super Bowl LVIII promises to be a showcase of creativity and a battle for viral domination. So grab your snacks, settle in, and get ready to see who emerges as the true champion of advertising ingenuity.

This revised version expands on the previous points, adds new insights, and avoids repetition. It also broadens the discussion beyond just praising the ad and invites critical thinking about the role of trends in marketing.

taylor swiftsuper bowl
Back to Blog
blog image

Taylor Swift Steals the Show: Cetaphil's Super Bowl Ad Soars with Heart and Sales Power

February 09, 20242 min read

Forget the pigskin and the halftime show, the real MVP of Super Bowl LVIII might just be a gentle cleanser: Cetaphil. Their ad, featuring a heart-warming narrative laced with clever allusions to Taylor Swift and Travis Kelce, has become an instant contender for the title of "most memorable."

Emotional Resonance on Point: The ad beautifully captures the bittersweet struggle of a father trying to connect with his daughter over football. Their disconnect feels genuine, making the moment a Swiftie enters the scene (wink, wink) all the more heartwarming. The subtle soundtrack choice and the daughter's reaction perfectly convey the unifying power of shared passions, even if those passions seem worlds apart.

Relatability Reigns Supreme: This isn't just a story about two fans; it's a story about the yearning for connection across generations and divides. The father's initial struggle resonates with anyone who's ever tried to bridge a gap with a loved one, while the daughter's excitement upon recognizing her idol reflects the thrill of shared fandom. It's a relatable tapestry woven with humor and tenderness.

The Swift Effect Strikes Again: Cetaphil masterfully leverages the Taylor Swift/Travis Kelce phenomenon without ever uttering their names. The red #89 jersey hints at both Kelce's number and Swift's iconic album, the ever-present #13 nods to her lucky number, and the Swiftie bracelets are a playful giveaway for any fan in the know. This clever approach avoids blatant product placement while still generating undeniable buzz among its target audience.

Viral Success Already Brewing: Pre-game hype for this ad is palpable. Millions of views on TikTok and online chatter paint a picture of a campaign that's resonating with viewers even before kickoff. The Swift/Kelce craze might be at its peak, but Cetaphil has tapped into something bigger: the universal desire for connection and the unifying power of shared passions.

Beyond the Buzz: But is it all just hype? That's the question of the hour. While some might argue the trend has reached its saturation point, others see it as a harmless celebration of shared interests. Ultimately, the ad's effectiveness lies in its ability to stir emotions, ignite conversations, and perhaps even encourage some quality father-daughter bonding time (football game or not).

The Gauntlet is Thrown: Cetaphil has set the bar high with this emotionally charged and cleverly executed ad. Whether other brands choose to ride the Swift wave or carve their own paths, one thing's for sure: Super Bowl LVIII promises to be a showcase of creativity and a battle for viral domination. So grab your snacks, settle in, and get ready to see who emerges as the true champion of advertising ingenuity.

This revised version expands on the previous points, adds new insights, and avoids repetition. It also broadens the discussion beyond just praising the ad and invites critical thinking about the role of trends in marketing.

taylor swiftsuper bowl
Back to Blog

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