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Growth engines for business builders

Your 10X Growth Partner

We build, launch, and optimize growth engines that help you reach your CAC:LTV goals.

42%

Average CAC reduction

$826,982,024

Ad Spend Analyzed

63%

Average increase in CR

Problem solvers

Growth experts that deliver solutions to your biggest growth headaches

OmniSpark is a full-service marketing agency that helps startups and well-established companies achieve rapid and sustainable growth.

Common cases we solve:

  • Lead generation

  • Conversion rate optimization

  • Improve CAC:LTV

  • Starting + scaling channels

  • Diversifying traffic

  • Content creation

  • Omni-channel campaigns

  • Paid channels

  • Growth hacking on a budget

Who we help

From pre-seed to Series C - we've got you covered

Our omni-channel capabilities give us the flexibility to meet our clients where they are.

We're here to form long-term partnerships, which could look like us operating as a fractional marketing team, consultants, or extension of your revenue team.

"I feel like they're a part of our founding team because unlike past agencies they actually care about our success. Not just getting paid."

- Amanda, Co-Founder of TYME

Growth partners that deliver results

Based on your specific needs and initiatives we'll create a unique growth engine using a combination of growth functions...

Paid Media

  • Omni-channel Campaigns

  • Single Channel Campaigns

  • Affiliate Development + Management

  • Pixel/Event Setup

  • Retargeting

  • Creator/Athlete Partnerships

  • Streaming Sponsorships

Creative

  • Performance Creatives

  • Organic Creatives

  • Content Repurposing

  • User Generated Content

  • Video Editing

  • Social Media Management

  • SEO Content Creation

  • Landing Page Optimization

Consulting

  • Content Strategy

  • Partnership Strategy

  • GTM Strategy

  • General Marketing Strategy

  • Full-funnel Audit

  • Social Media Audit

  • Ad Channel Audit

  • ICP/Persona Development

Channels

Meta

Google

Youtube

TikTok

LinkedIn

More

Why OmniSpark

The edge

cost center < profit center

Others

  • Single channel - running ads on one platform with the classic set and forget model.

  • Ad Managers' Limitations - The era of forced simplicity in ad setup demands more than just an ad manager.

  • Another Number - Agencies that aim to service a large number of clients simultaneously may compromise the depth of their involvement and the quality of their service.

  • Static - traditional models may employ static, set-and-forget strategies that lack the adaptability needed in today's dynamic digital landscape.

OmniSpark

  • Omni-channel - Our campaigns work together across channels maximizing reach and conversions.

  • Creative + Analytic Driven - we help brands stand out by placing the focus on creatives and analytics.

  • Collaborative + Adaptable - Operating in sync with the fast-paced, high-intensity world of startups, we limit our clientele to seven at a time, ensuring personalized, collaborative, and adaptable strategies for optimal growth.

  • Innovative - strategies that evolve with market trends and client needs, ensuring campaigns stay innovative and effective.

The trusted growth partner for pioneers

Over the past 3 months OmniSpark has really helped us reach that next stage. It almost feels like we have an in-house marketing team, we just don't have those headaches.

- Aaron

Founder of Healthcare Management SaaS

Really helped us scale our advertising campaigns. We've reached the point where they handle everything, all we have to do is approve the weekly plan. Easy to work with.

- Mike

Owner of Golf Supply Brand

blog image

What is Omnichannel Marketing?

January 02, 20244 min read

In the dynamic world of digital marketing, the concept of omnichannel marketing has emerged as a guiding light for businesses aiming to connect with their audience seamlessly across various online platforms. Imagine a scenario where potential users effortlessly navigate your website, engage with your brand on social media, and experience a consistent narrative regardless of the channel. This is the essence of omnichannel marketing, a transformative strategy redefining how businesses interact with their audience.

What is Omnichannel Marketing?

Omnichannel marketing is a holistic approach that integrates various online channels, creating a cohesive and unified brand experience. Specifically in the context of social media, it goes beyond mere presence, emphasizing the creation of a harmonized narrative across platforms like Instagram, Facebook, Twitter, LinkedIn, and more.

Social Media Omnichannel Presence...

Building a robust social media omnichannel presence involves strategically managing content across diverse platforms, ensuring a cohesive brand story that resonates with the audience on each channel. One of the most popular and efficient ways to have an omnichannel social media presence is to utilize vertical short-form video. This content can be repurposed across all major platforms in a fast and efficient way, as well as expand reach on each of those platforms.

Taking this a step further, startups and growth-oriented companies would do well to film long form video and repurpose it into short form to maximize content. Many do this in the form of podcasts, so they can also position themselves as thought leaders within their industry to their prospects AND investors.

Benefits of Social Media Omnichannel Presence:

  1. Elevated Brand Recognition:

    • Stats: Studies reveal that maintaining a consistent brand presentation across all channels increases brand recognition by 23%.

    • Benefit: A unified social media presence enhances brand visibility, making your business more memorable to potential users.

  2. Enhanced Customer Satisfaction:

    • Stats: Since 2022, customer experience has become one of the key brand differentiators, surpassing price and product considerations (Walker study).

    • Benefit: A seamless and consistent social media experience contributes to overall customer satisfaction, fostering loyalty and positive brand perception.

  3. Increased Engagement and Interaction:

    • Stats: Brands with active social media engagement experience a 20-40% increase in revenue.

    • Benefit: Engaging with your audience on multiple social platforms enhances interaction, leading to increased brand affinity and potentially higher conversions.

  4. Data-Driven Personalization:

    • Stats: According to Segment, 49% of consumers make impulse purchases after a personalized customer experience.

    • Benefit: Crafting personalized content for each social media platform allows for targeted communication, creating a more meaningful and impactful connection with your audience.

Some examples of how popular industries are using omnichannel marketing in 2024...

  • Personal Finance App:

    • A finance app employs omnichannel marketing by offering personalized budgeting tips on LinkedIn, providing live financial webinars on YouTube, and engaging users through informative blog posts on their website. This approach creates a seamless financial education experience.

  • Tech Startup:

    • A tech startup utilizes omnichannel marketing by sharing product demos on Instagram, providing in-depth technical content on their website, and running targeted ads on Twitter and Facebook. This strategy ensures a unified brand message across various platforms.

  • SaaS Company:

    • A SaaS company embraces omnichannel marketing by presenting software tutorials on TikTok, hosting interactive webinars on their website, and engaging IT professionals through thought leadership posts on LinkedIn. This strategy aims to provide a comprehensive software experience narrative.

  • E-commerce Store:

    • An e-commerce store implements omnichannel marketing by featuring product showcases on TikTok, running promotions on Twitter, and providing an interactive shopping experience on their website. This strategy aims to capture diverse audiences and enhance the overall online shopping journey.

  • Video Game:

    • Case: A video game company employs omnichannel marketing by releasing teaser trailers on YouTube, creating a community forum on their website, and running in-game events promoted through Instagram. This approach ensures a consistent gaming experience narrative across different channels.

New key players in omnichannel marketing:

In the realm of omnichannel marketing, OmniSpark is a top agency that focuses on the omnichannel approach. Specializing in social media omnichannel advertising campaigns and content repurposing, OmniSpark empowers startups to navigate the complexities of digital marketing with finesse. Specifically focusing on:

  • Strategic Social Media Advertising Campaigns:

    • OmniSpark excels in designing and executing strategic social media advertising campaigns, ensuring your brand remains omnipresent across platforms like Instagram, Facebook, Twitter, and LinkedIn.

  • Intelligent Content Repurposing:

    • OmniSpark goes beyond traditional approaches, excelling in content repurposing. By intelligently transforming your brand's narrative to resonate with diverse audiences on each platform, startups can maximize their reach and impact without investing additional resources.

In the evolving landscape of digital marketing, social media omnichannel strategies stand as a linchpin for brand success. The statistics underscore the importance of a unified brand presentation, while the use cases demonstrate the adaptability of this approach across various industries. The question beckons: Are you ready to harness the strategic power of social media omnichannel marketing and propel your brand to new heights of success?

what is omnichannel marketing
Back to Blog
blog image

What is Omnichannel Marketing?

January 02, 20244 min read

In the dynamic world of digital marketing, the concept of omnichannel marketing has emerged as a guiding light for businesses aiming to connect with their audience seamlessly across various online platforms. Imagine a scenario where potential users effortlessly navigate your website, engage with your brand on social media, and experience a consistent narrative regardless of the channel. This is the essence of omnichannel marketing, a transformative strategy redefining how businesses interact with their audience.

What is Omnichannel Marketing?

Omnichannel marketing is a holistic approach that integrates various online channels, creating a cohesive and unified brand experience. Specifically in the context of social media, it goes beyond mere presence, emphasizing the creation of a harmonized narrative across platforms like Instagram, Facebook, Twitter, LinkedIn, and more.

Social Media Omnichannel Presence...

Building a robust social media omnichannel presence involves strategically managing content across diverse platforms, ensuring a cohesive brand story that resonates with the audience on each channel. One of the most popular and efficient ways to have an omnichannel social media presence is to utilize vertical short-form video. This content can be repurposed across all major platforms in a fast and efficient way, as well as expand reach on each of those platforms.

Taking this a step further, startups and growth-oriented companies would do well to film long form video and repurpose it into short form to maximize content. Many do this in the form of podcasts, so they can also position themselves as thought leaders within their industry to their prospects AND investors.

Benefits of Social Media Omnichannel Presence:

  1. Elevated Brand Recognition:

    • Stats: Studies reveal that maintaining a consistent brand presentation across all channels increases brand recognition by 23%.

    • Benefit: A unified social media presence enhances brand visibility, making your business more memorable to potential users.

  2. Enhanced Customer Satisfaction:

    • Stats: Since 2022, customer experience has become one of the key brand differentiators, surpassing price and product considerations (Walker study).

    • Benefit: A seamless and consistent social media experience contributes to overall customer satisfaction, fostering loyalty and positive brand perception.

  3. Increased Engagement and Interaction:

    • Stats: Brands with active social media engagement experience a 20-40% increase in revenue.

    • Benefit: Engaging with your audience on multiple social platforms enhances interaction, leading to increased brand affinity and potentially higher conversions.

  4. Data-Driven Personalization:

    • Stats: According to Segment, 49% of consumers make impulse purchases after a personalized customer experience.

    • Benefit: Crafting personalized content for each social media platform allows for targeted communication, creating a more meaningful and impactful connection with your audience.

Some examples of how popular industries are using omnichannel marketing in 2024...

  • Personal Finance App:

    • A finance app employs omnichannel marketing by offering personalized budgeting tips on LinkedIn, providing live financial webinars on YouTube, and engaging users through informative blog posts on their website. This approach creates a seamless financial education experience.

  • Tech Startup:

    • A tech startup utilizes omnichannel marketing by sharing product demos on Instagram, providing in-depth technical content on their website, and running targeted ads on Twitter and Facebook. This strategy ensures a unified brand message across various platforms.

  • SaaS Company:

    • A SaaS company embraces omnichannel marketing by presenting software tutorials on TikTok, hosting interactive webinars on their website, and engaging IT professionals through thought leadership posts on LinkedIn. This strategy aims to provide a comprehensive software experience narrative.

  • E-commerce Store:

    • An e-commerce store implements omnichannel marketing by featuring product showcases on TikTok, running promotions on Twitter, and providing an interactive shopping experience on their website. This strategy aims to capture diverse audiences and enhance the overall online shopping journey.

  • Video Game:

    • Case: A video game company employs omnichannel marketing by releasing teaser trailers on YouTube, creating a community forum on their website, and running in-game events promoted through Instagram. This approach ensures a consistent gaming experience narrative across different channels.

New key players in omnichannel marketing:

In the realm of omnichannel marketing, OmniSpark is a top agency that focuses on the omnichannel approach. Specializing in social media omnichannel advertising campaigns and content repurposing, OmniSpark empowers startups to navigate the complexities of digital marketing with finesse. Specifically focusing on:

  • Strategic Social Media Advertising Campaigns:

    • OmniSpark excels in designing and executing strategic social media advertising campaigns, ensuring your brand remains omnipresent across platforms like Instagram, Facebook, Twitter, and LinkedIn.

  • Intelligent Content Repurposing:

    • OmniSpark goes beyond traditional approaches, excelling in content repurposing. By intelligently transforming your brand's narrative to resonate with diverse audiences on each platform, startups can maximize their reach and impact without investing additional resources.

In the evolving landscape of digital marketing, social media omnichannel strategies stand as a linchpin for brand success. The statistics underscore the importance of a unified brand presentation, while the use cases demonstrate the adaptability of this approach across various industries. The question beckons: Are you ready to harness the strategic power of social media omnichannel marketing and propel your brand to new heights of success?

what is omnichannel marketing
Back to Blog

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