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Growth engines for business builders

Your 10X Growth Partner

We build, launch, and optimize growth engines that help you reach your CAC:LTV goals.

31%

Average CAC reduction

$826,982,024

Ad Spend Analyzed

63%

Average increase in CR

Problem solvers

Growth experts that deliver solutions to your biggest growth headaches

OmniSpark is a full-service marketing agency that helps startups and well-established companies achieve rapid and sustainable growth.

Common cases we solve:

  • Lead generation

  • Conversion rate optimization

  • Improve CAC:LTV

  • Starting + scaling channels

  • Diversifying traffic

  • Content creation

  • Omni-channel campaigns

  • Paid channels

  • Growth hacking on a budget

Who we help

From pre-seed to Series C - we've got you covered

Our omni-channel capabilities give us the flexibility to meet our clients where they are.

We're here to form long-term partnerships, which could look like us operating as a fractional marketing team, consultants, or extension of your revenue team.

"I feel like they're a part of our founding team because unlike past agencies they actually care about our success. Not just getting paid."

- Amanda, Co-Founder of TYME

Growth partners that deliver results

Based on your specific needs and initiatives we'll create a unique growth engine using a combination of growth functions...

Paid Media

  • Omni-channel Campaigns

  • Single Channel Campaigns

  • Affiliate Development + Management

  • Pixel/Event Setup

  • Retargeting

  • Creator/Athlete Partnerships

  • Streaming Sponsorships

Creative

  • Performance Creatives

  • Organic Creatives

  • Content Repurposing

  • User Generated Content

  • Video Editing

  • Social Media Management

  • SEO Content Creation

  • Landing Page Optimization

Consulting

  • Content Strategy

  • Partnership Strategy

  • GTM Strategy

  • General Marketing Strategy

  • Full-funnel Audit

  • Social Media Audit

  • Ad Channel Audit

  • ICP/Persona Development

Channels

Meta

Google

Youtube

TikTok

LinkedIn

More

Why OmniSpark

The edge

cost center < profit center

Others

  • Single channel - running ads on one platform with the classic set and forget model.

  • Ad Managers' Limitations - The era of forced simplicity in ad setup demands more than just an ad manager.

  • Another Number - Agencies that aim to service a large number of clients simultaneously may compromise the depth of their involvement and the quality of their service.

  • Static - traditional models may employ static, set-and-forget strategies that lack the adaptability needed in today's dynamic digital landscape.

OmniSpark

  • Omni-channel - Our campaigns work together across channels maximizing reach and conversions.

  • Creative + Analytic Driven - we help brands stand out by placing the focus on creatives and analytics.

  • Collaborative + Adaptable - Operating in sync with the fast-paced, high-intensity world of startups, we limit our clientele to seven at a time, ensuring personalized, collaborative, and adaptable strategies for optimal growth.

  • Innovative - strategies that evolve with market trends and client needs, ensuring campaigns stay innovative and effective.

The trusted growth partner for pioneers

Over the past 3 months OmniSpark has really helped us reach that next stage. It almost feels like we have an in-house marketing team, we just don't have those headaches.

- Aaron

Founder of Healthcare Management SaaS

Really helped us scale our advertising campaigns. We've reached the point where they handle everything, all we have to do is approve the weekly plan. Easy to work with.

- Mike

Owner of Golf Supply Brand

TikTok Shop: Goldmine or Audience Killer? Mastering the TikTok Shop Monetization

Marketing Guide to Grow an AI Startup

June 24, 20246 min read

Marketing Guide to Grow an AI Startup

Every day, new AI startups emerge, adding more noise to an already crowded market. In reality, many of these startups aren’t unique. This phenomenon isn’t exclusive to AI; it’s a common scenario across all industries. Think about the fast-food industry: anyone can sell burgers, but McDonald’s has excelled at it for decades.

In today’s market, you can’t rely solely on product-led growth. The AI hype, phenomenon, and general wow factor have diminished. While those interested in AI might discover your product, that alone won’t make you rich or create a significant impact. So, how do AI startups differentiate themselves from the sea of other “revolutionary” AI startups?

You need to capture people’s attention with exceptional marketing. Here’s our guide, based on our experiences helping founders grow their AI startups.

Understand Your Customers and Clearly Define Your Unique Value Proposition (UVP)

Your Unique Value Proposition (UVP) is the cornerstone of your marketing strategy. It should succinctly convey the unique benefits your AI solution offers. Here’s how to craft an effective UVP:

Identify the Problem: Clearly articulate the problem your AI solution solves.

Highlight Benefits: Focus on the benefits rather than just the features. Explain how your solution improves efficiency, saves time, reduces costs, or enhances decision-making.

Differentiate: What sets your AI solution apart from competitors? Is it your algorithm, data quality, user experience, or something else?

Identify Ideal Customer Profiles (ICPs): Detail a few of your ideal customer profiles (ICPs). Define their industry, company size, pain points, and how your solution specifically addresses their needs. For instance, if your AI tool is designed for healthcare, your ICP might be mid-sized hospitals seeking to improve diagnostic accuracy with limited staff.

Build a Strong Foundation for an Online Presence

A strong online presence is crucial in today’s digital age for a few reasons:

Trust: No matter how a prospect hears about you, they will always look you up to make sure you’re legit. Having a strong online presence helps build that trust from the beginning. People buy from those they trust.

Organic Reach: It will increase your organic reach. Paying for views is unsustainable, especially with a limited runway. Organic reach is cheaper, sustainable, and reduces sales resistance.

Competitive Advantage: It helps build a moat in competitive industries.

How to establish a strong online presence:

Website: Develop a professional, user-friendly website optimized for search engines (SEO) with relevant keywords, high-quality content, and fast loading times.

Content Marketing: Create valuable content that showcases your expertise. Blog posts, whitepapers, case studies, and webinars can educate your audience and establish your authority in the AI field. The best way to do this now is to create YouTube videos. Partner with a creator in your space to make a “how to use your product” video or have your team create the video. This improves your search ranking, gains more eyeballs, builds trust by showing how it works, and helps your customers be more successful with your product.

Here’s an example with Figma and AJ&Smart:

Social Media: Utilize platforms like LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and TikTok to share insights, connect with your audience, and participate in industry discussions.

Utilize Your Personality and Brand

Your brand is more than just your logo and color scheme. It’s about your startup’s personality and how you communicate with your audience. Here’s how to make it work:

Consistent Voice: Develop a consistent brand voice that resonates with your target audience.

Engage Authentically: Interact with your audience in an authentic manner. Show the human side of your startup through behind-the-scenes content and personal stories. People buy from other people, not from logos.

Implement Analytics Tools Throughout Your Online Presence

Data-driven marketing is essential for optimizing your strategies. Here’s how to leverage analytics:

Analytics Tools: Use tools like Google Analytics, SEMrush, and HubSpot to track and analyze your marketing efforts.

Customer Insights: Utilize AI tools to gather and analyze customer data. Understand their behavior, preferences, and pain points to tailor your marketing messages.

A/B Testing: Continuously test different marketing strategies, messages, and channels to identify what works best.

Leverage Thought Leadership, Especially With Video Content to Repurpose Across Channels

Positioning your startup as a thought leader can significantly boost your credibility. Video content is particularly powerful and can be repurposed across various channels:

Articles/Blogs: Share your unique insights, research findings, and opinions on emerging trends. If you do something different then talk about it, if you do something like everyone else - then talk about it too.

Speaking Engagements: Participate in conferences, webinars, and podcasts. Speaking at industry events enhances your visibility and authority, in-person.

Video Content: Create and share video content on platforms like YouTube and LinkedIn. Repurpose this content into blog posts, social media clips, and text content online.

Video content is really key here.

With ChatGPT text content is oversaturated and it's become tough for consumers to trust written content.

You can't fake video content (at least not very well - for now). People hear a real voice, see a real face, it's a much more effective way to build trust and credibility.

If you're not sure how to do it or don't have time for it, OmniSpark creates a month of video thought leadership content with just 2-hours of your time. More here: https://www.omnispark.co/organicgrowth

Great Service + Great Product = Retention + Trust

Your customers are your best advocates. Ensuring a positive experience can lead to word-of-mouth referrals and repeat business. Focus on:

Onboarding: Provide a seamless onboarding experience. Offer tutorials, guides, and support to help customers get started. Customer success is key for them to have a positive view of you and refer you to their friends and co-workers.

Support: Offer exceptional customer support.

Feedback Loop: Regularly gather feedback from your customers and act on it. Showing that you value and implement their suggestions can build strong loyalty.

Get Video Testimonials from Your Most Ideal Customers

Testimonials are powerful social proof that can significantly influence potential customers. Here’s how to leverage them:

Identify Ideal Customers: Reach out to your most satisfied and influential customers.

Video Testimonials: Encourage them to share their experiences in video format. These testimonials can be used on your website, landing pages, social media, and marketing campaigns.

Focus on What Works and Always Test New Ideas

The marketing landscape is constantly evolving. It’s crucial to stay adaptable and continuously test new ideas:

Analyze and Iterate: Regularly review your marketing performance and make data-driven adjustments. Your data will always tell you what’s working and what’s not.

Innovate: Don’t be afraid to experiment with new channels, formats, and strategies. Innovation can set you apart from competitors.

Wrap Up

Growing an AI startup requires a blend of traditional and innovative strategies. By understanding your customers, defining a clear UVP with detailed ICPs, building a strong online presence, leveraging thought leadership, utilizing data-driven marketing, providing exceptional service, and continuously innovating, you can effectively position your startup for success.

Stay adaptable, keep learning, and refine your strategies to stay ahead in the competitive AI landscape.

Marketing will always be about standing out and making sure the people that will benefit from your company see you.

TikTokTikTok Shop
Back to Blog
TikTok Shop: Goldmine or Audience Killer? Mastering the TikTok Shop Monetization

Marketing Guide to Grow an AI Startup

June 24, 20246 min read

Marketing Guide to Grow an AI Startup

Every day, new AI startups emerge, adding more noise to an already crowded market. In reality, many of these startups aren’t unique. This phenomenon isn’t exclusive to AI; it’s a common scenario across all industries. Think about the fast-food industry: anyone can sell burgers, but McDonald’s has excelled at it for decades.

In today’s market, you can’t rely solely on product-led growth. The AI hype, phenomenon, and general wow factor have diminished. While those interested in AI might discover your product, that alone won’t make you rich or create a significant impact. So, how do AI startups differentiate themselves from the sea of other “revolutionary” AI startups?

You need to capture people’s attention with exceptional marketing. Here’s our guide, based on our experiences helping founders grow their AI startups.

Understand Your Customers and Clearly Define Your Unique Value Proposition (UVP)

Your Unique Value Proposition (UVP) is the cornerstone of your marketing strategy. It should succinctly convey the unique benefits your AI solution offers. Here’s how to craft an effective UVP:

Identify the Problem: Clearly articulate the problem your AI solution solves.

Highlight Benefits: Focus on the benefits rather than just the features. Explain how your solution improves efficiency, saves time, reduces costs, or enhances decision-making.

Differentiate: What sets your AI solution apart from competitors? Is it your algorithm, data quality, user experience, or something else?

Identify Ideal Customer Profiles (ICPs): Detail a few of your ideal customer profiles (ICPs). Define their industry, company size, pain points, and how your solution specifically addresses their needs. For instance, if your AI tool is designed for healthcare, your ICP might be mid-sized hospitals seeking to improve diagnostic accuracy with limited staff.

Build a Strong Foundation for an Online Presence

A strong online presence is crucial in today’s digital age for a few reasons:

Trust: No matter how a prospect hears about you, they will always look you up to make sure you’re legit. Having a strong online presence helps build that trust from the beginning. People buy from those they trust.

Organic Reach: It will increase your organic reach. Paying for views is unsustainable, especially with a limited runway. Organic reach is cheaper, sustainable, and reduces sales resistance.

Competitive Advantage: It helps build a moat in competitive industries.

How to establish a strong online presence:

Website: Develop a professional, user-friendly website optimized for search engines (SEO) with relevant keywords, high-quality content, and fast loading times.

Content Marketing: Create valuable content that showcases your expertise. Blog posts, whitepapers, case studies, and webinars can educate your audience and establish your authority in the AI field. The best way to do this now is to create YouTube videos. Partner with a creator in your space to make a “how to use your product” video or have your team create the video. This improves your search ranking, gains more eyeballs, builds trust by showing how it works, and helps your customers be more successful with your product.

Here’s an example with Figma and AJ&Smart:

Social Media: Utilize platforms like LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and TikTok to share insights, connect with your audience, and participate in industry discussions.

Utilize Your Personality and Brand

Your brand is more than just your logo and color scheme. It’s about your startup’s personality and how you communicate with your audience. Here’s how to make it work:

Consistent Voice: Develop a consistent brand voice that resonates with your target audience.

Engage Authentically: Interact with your audience in an authentic manner. Show the human side of your startup through behind-the-scenes content and personal stories. People buy from other people, not from logos.

Implement Analytics Tools Throughout Your Online Presence

Data-driven marketing is essential for optimizing your strategies. Here’s how to leverage analytics:

Analytics Tools: Use tools like Google Analytics, SEMrush, and HubSpot to track and analyze your marketing efforts.

Customer Insights: Utilize AI tools to gather and analyze customer data. Understand their behavior, preferences, and pain points to tailor your marketing messages.

A/B Testing: Continuously test different marketing strategies, messages, and channels to identify what works best.

Leverage Thought Leadership, Especially With Video Content to Repurpose Across Channels

Positioning your startup as a thought leader can significantly boost your credibility. Video content is particularly powerful and can be repurposed across various channels:

Articles/Blogs: Share your unique insights, research findings, and opinions on emerging trends. If you do something different then talk about it, if you do something like everyone else - then talk about it too.

Speaking Engagements: Participate in conferences, webinars, and podcasts. Speaking at industry events enhances your visibility and authority, in-person.

Video Content: Create and share video content on platforms like YouTube and LinkedIn. Repurpose this content into blog posts, social media clips, and text content online.

Video content is really key here.

With ChatGPT text content is oversaturated and it's become tough for consumers to trust written content.

You can't fake video content (at least not very well - for now). People hear a real voice, see a real face, it's a much more effective way to build trust and credibility.

If you're not sure how to do it or don't have time for it, OmniSpark creates a month of video thought leadership content with just 2-hours of your time. More here: https://www.omnispark.co/organicgrowth

Great Service + Great Product = Retention + Trust

Your customers are your best advocates. Ensuring a positive experience can lead to word-of-mouth referrals and repeat business. Focus on:

Onboarding: Provide a seamless onboarding experience. Offer tutorials, guides, and support to help customers get started. Customer success is key for them to have a positive view of you and refer you to their friends and co-workers.

Support: Offer exceptional customer support.

Feedback Loop: Regularly gather feedback from your customers and act on it. Showing that you value and implement their suggestions can build strong loyalty.

Get Video Testimonials from Your Most Ideal Customers

Testimonials are powerful social proof that can significantly influence potential customers. Here’s how to leverage them:

Identify Ideal Customers: Reach out to your most satisfied and influential customers.

Video Testimonials: Encourage them to share their experiences in video format. These testimonials can be used on your website, landing pages, social media, and marketing campaigns.

Focus on What Works and Always Test New Ideas

The marketing landscape is constantly evolving. It’s crucial to stay adaptable and continuously test new ideas:

Analyze and Iterate: Regularly review your marketing performance and make data-driven adjustments. Your data will always tell you what’s working and what’s not.

Innovate: Don’t be afraid to experiment with new channels, formats, and strategies. Innovation can set you apart from competitors.

Wrap Up

Growing an AI startup requires a blend of traditional and innovative strategies. By understanding your customers, defining a clear UVP with detailed ICPs, building a strong online presence, leveraging thought leadership, utilizing data-driven marketing, providing exceptional service, and continuously innovating, you can effectively position your startup for success.

Stay adaptable, keep learning, and refine your strategies to stay ahead in the competitive AI landscape.

Marketing will always be about standing out and making sure the people that will benefit from your company see you.

TikTokTikTok Shop
Back to Blog

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